CASE STUDY

TV SPOT

WE CREATED THE ORIGINAL GAME-CHANGER BRAND PLATFORM FOR STEVE GLEASON'S NON-PROFIT BELOW

TV SPOT

STADIUM SIGNAGE OOH

We helped immortalize the game-changing plays of every team, posting signage in and around their stadiums, along with our CTA.

IN-STADIUM TRIVIA GAME

We animated the “X’s and O’s” of game-changing plays on the jumbotron, then challenged fans to identify and text their answers to 888.BEAT ALS. We then texted back their results and asked if they’d like to make a donation.

SCOREBOARD

No matter what the game scoreboard says, we gave fans a chance to outscore their opponents on the ALS donations scoreboard. People could see their teams “score” increase in real-time, simply by texting to donate and adding the name of their team.