In the world of finance, Vanguard is the only company actually owned by its clients. This makes it a very different kind of company. They bring coffee mugs to work so as not to waste money on styrofoam cups. They print on both sides of their paper. To say their approach to ad spending is “conservative” is an understatement to be sure. To them, if it couldn’t be measured and accounted for it really shouldn’t exist. That said, it was a pleasure to work for a company like Vanguard, filled with the kind of people that make you proud to call yourself a “human being.”

Below is small representation of work I’ve helped create to promote various aspects of Vanguard including the simplicity of their investment approach, the piece of mind it offers, the fact that they’re different, client-owned, and their commitment to meeting clients whoever or wherever they are.

CUSTOMER PERCEPTION

PRINT (‘client-owned’ mini campaign)

DIGITAL (‘client-owned’ mini campaign)

The General Public Was Ready For a Different Kind of Financial Co.

PRINT (‘different kind of company’ mini campaign)

OLV (‘different kind of company’ mini campaign)

DIGITAL (‘different kind of company’ mini campaign)

DIGITAL (Non-campaign single RTB: Consolidation)

DIGITAL (Non-campaign single RTB: Simplicity)

DIGITAL CAMPAIGN (‘meets you on your terms’ mini campaign)

DIGITAL (‘meets you on your terms’ mini campaign)